Search results for "internal marketing"
showing 6 items of 6 documents
Employee Satisfaction Measurement – Part of Internal Marketing
2012
Since 1980 service companies have realized that standards and technology are essential for the successful implementing of the adopted strategy, but not enough. Without employees with the proper attitude, knowledge and skills, strategy can not generate the desired results. Great service companies highlight that employees (front-line employees) are responsible for the implementation of the service strategy, their satisfaction and loyalty having a direct and strong influence on the satisfaction and loyalty of the customers. In this context, this paper aims to highlight the importance of employees in delivering reliable services, as well as how to measure employee satisfaction levels. Regarding…
Implementation of internal marketing in hotels – a case study of the Opole market
2021
This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction. A questionnaire survey conducted in 12 hotels, accounting for about 92% of all hotels in Opole, was used to produce descriptive statistics of hotel characteristics. Most hotels evaluated in this study already use internal marketing. The most common marketing tools include training sessions, communication and information support, and active assistance provided by managers or owners to their employees. The main factors influencing the implementation of internal marketing in Opole h…
Iekšējais mārketings kā uzņēmuma vadības efektivitātes paaugstināšanas rīks mazumtirdzniecības uzņēmumā.
2019
Darba mērķis ir, pamatojoties uz iekšējā mārketinga teorētiskajiem aspektiem, aptauju un interviju rezultātiem, izpētīt iekšējā mārketinga pielietošanu SIA LPP Latvia ltd., atklāt nepilnības, kā arī sniegt priekšlikumus iekšējā mārketinga pilnveidošanai. Pirmajā nodaļā izpētīta iekšējā mārketinga nozīme pakalpojumu uzņēmumā un sniegts iekšējā mārketinga raksturojums. Otrajā nodaļā raksturota motivēšana kā iekšējā mārketinga sastāvdaļa. Tā ietvaros veikts populārāko motivācijas teoriju salīdzinājums, kā arī analizētas iekšējā mārketinga novērtēšanas metodes. Trešajā nodaļā analizēta esošā situācija iekšējā mārketinga jomā veikalā RESERVED, veicot pārdevēju anketēšanu un veikala vadītāju inte…
Segmentation of Employee Perceptions in Relation to Corporate Social Responsibility Practices
2013
Sustainability is changing the competitive landscape and reshaping the opportunities and threats that companies face. However, for companies to become green they need employees to develop, believe and engage with these initiatives. To achieve success with sustainable practices, companies can use internal marketing which is based on the satisfaction of employees as a premise to achieve the retention and attraction of top talent that will lead to corporate success. It is estimated that the internal customer satisfaction and loyalty contribute to satisfying the external customers, leading ultimately to a company's profit maximization. In this paper I explore the impact of companies' sustainabi…
Iekšējā mārketinga pilnveidošanas iespējas apaļkoku tirdzniecības uzņēmumā.
2021
Bakalaura darba nosaukums ir “Iekšējā mārketinga pilnveidošanas iespējas apaļkoku tirdzniecības uzņēmumā". Bakalaura darba mērķis ir balstoties uz teorijas atziņām par iekšējo mārketingu un darbinieku motivāciju ietekmējošiem faktoriem, kā arī uz darbinieku aptaujas rezultātiem un intervijā sniegto informāciju, izpētīt apaļkoku tirdzniecības uzņēmuma iekšējo mārketingu un darbinieku motivācijas sistēmu, atklāt nepilnības, sniegt priekšlikumus konstatēto nepilnību novēršanai un iekšējā mārketinga sistēmas uzlabošanai. Šo mērķi darba autore sasniegs, aplūkojot dažādu autoru teorētisko pamatojumu par iekšējo mārketingu uzņēmumā, kā arī veicot darbinieku aptauju, rezultātā izdarot secinājumus u…
ACHIEVING EMPLOYEE SATISFACTION BY PURSUING SUSTAINABLE PRACTICES
2013
Internal marketing is based on the satisfaction of employees that eventually leads to the retention and attraction of the best employees that help a company succeed in a highly competitive globalized environment. In the context of internal marketing, sustainability would translate into a triple advantage of employee satisfaction, long-term sustainable profit and a durable planet with less pollution. For a more complete vision of the practice of internal marketing in ten global companies, we researched the satisfaction of employees from two perspectives: current satisfaction at work and motivation to work for the current company over the next three years, as evidence of the present satisfact…